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Testing your Facebook ads for the best results
Facebook Ads is one of the most popular options for digital marketing and certainly the most used for companies and marketeers. However, despite its popularity, several people are still failing at generating a positive number of conversions. They kee
19 October, 2020What is the new Instagram creator account and should you switch?
Early in 2019, Instagram introduced a new alternative to their users in addition to their Business profile, called the Instagram Creator Account. These accounts were introduced as a way to differentiate between influencers and traditional businesses.
06 October, 2020Most Common Social Media Myths
Social Media Marketing is an easy way to make money Social media marketing can work amazingly for your brand and while it can be a cheaper and faster way of getting results than some traditional methods of marketing it doesn’t work like magic. The ps
19 November, 2019Social over the summer?
It’s coming up to the end of the year and a lot of businesses are starting to slow down and get into holiday mode. Whilst it’s a great time to be slowing down your hours at work, and spending more time with your family, it’s...
07 November, 2019Marketing on TikTok
Since Gary Vee pronouced that TikTok could be the next big thing there have been so many people giving TikTok a go to see how they can use it to help grow their brands. For those of with kids and teenagers we have been subjected...
17 October, 2019Brands and Influencers
As we know very well by now, Instagram is changing the rules for the game everyday and trying to find new ways to create collaborations between brands and influencers.Recently they rolled out branded content ads, making it possible for companies to u
19 June, 2019Instagram Rumours…
With all the changes made on Instagram, especially with their algorithms, there’s been a lot of confusion and misinformation with users and businesses about what Instagram is showing to their friends and family. So we have done a bit of resear
06 March, 2019Allied Health Advertising vs. Digital Marketing
Allied health is a fast-growing industry in Australia; the term includes all those health practitioners who are not doctors, nurses or dentists. These often overlooked health workers play an enormous role in preventing, diagnosing and treating a rang
27 November, 2018Things you want to avoid having on your website
By now, all companies (big or small) should have their own website and if you don’t, you should probably get on board right away because you’re missing important business opportunities. It is important to make sure you include useful information to h
23 October, 2018Growing your business with Google Ads
Google, now 20 years old, is a corporate behemoth. Their search statistics show that they process more than 40,000 search queries a second, which comes to about 3.5 billion searches a day and 1.2 trillion searches a year – across the entire glo
12 October, 2018Facebook Pixel for Groups – why you should use it.
Facebook has more than two million users and has come a long way from people sharing their day to day minutia. It has become one of the biggest digital marketing tools on the web. Up to now for those using Facebook Pixel, it has been...
02 October, 2018Why digital marketing is important for the growth of your dental practice
Traditional marketing has been commonly used by dentists for years: radio spots, newspaper ads and the famous yellow pages. But who is the most contacted doctor of this age? Dr Google. If a person is feeling sick, the first thing he does is to search
15 August, 2018AUGMENTED REALITY ADS ON FACEBOOK
In the past two years we have seen augmented reality becoming part of our daily lives with games like ‘Pokémon Go’ or the animated filters on Snapchat. And just recently, Facebook announced they’ll be making ads on your News Feed more interactive by
15 August, 2018Influencer marketing. What is it and how can it be utilised to grow your business?
With all the big brands with big budgets all utilising social media to advertise their products and services, how can smaller businesses make their mark and be heard in a market already so noisy? Word of mouth! The same way that you recommend
25 July, 2018SEO – 5 Tips and Tricks to Help Your Website Rank Better for Searches
Whilst the rules behind how to achieve SEO has changed over the life time of search engines, the goal has always remained the same – those with the best knowledge and experience with these rankings receive the benefits of increased traffic and visibi
01 June, 2017What Is The Difference Between All of The Social Media Platforms? When Should I Use Which?
Statistics compiled by SocialMediaNews.com.au for February 2014. Stats courtesy: Vivid Social Research Division. Figures correct as of 28/02/14. The concept of social media has been around forever. Ultimately it is just a way people get together, com
01 June, 20175 Top Tips For Creating The Perfect Social Media Banner
It takes the average visitor to your page approximately 7 seconds to decide whether they are interested in you or not. The banner at the top of your page is the first thing they see when they are visiting so it’s very important to get...
01 June, 2017Developing a Digital Marketing Strategy
In order to develop an efficient digital marketing strategy, it’s important to understand all the components which influence the buying behavior of an online customers. It’s not just a matter of focusing on the end goal – purchase. The purchase is th
01 June, 20174 Tips to Kick Start Your Email List
What is one of the best ways to stay in touch and engage with your customers and potential customers? Throughout my work over the years, the one digital marketing strategy that I have seen to be really effective to start growing and maintaining a bus
01 June, 2017Google Can’t Find My Site!
You’ve spent all this time creating a beautiful new site and sit back and wait for people to come and visit. But unfortunately they Google you, and it’s your competitor, not you who appears in the search, even when you use your own name! Generally...
01 June, 2017Set Up Google Analytics for Your site and Start Tracking Your Visitors
Whether you create your own site, or get an agency – like Digiseed, to create the site for you it’s so important to set up and use a Google Analytics account. Be sure that even if this is setup by the agency or developer that...
01 June, 201712 Facts You Need to Know When Designing a Website
When you are designing a website there are a few things you should keep in mind to make it the most efficient and effective for your business. If done right it can be a 24 hour sales tool, always on even when you’re asleep! We...
01 June, 2017Using LinkedIn to Bring Traffic to Your Site
LinkedIn is usually known for the professional networking opportunities it presents. It is generally not thought of as a blogging platform. Whilst in the past only LinkedIn influencers were able to write posts on LinkedIn, now days anyone can be an b
01 June, 2017How to Get Ranked Well on TripAdvisor
Whilst the exact algorithm used to determine how well you will rank in TripAdvisor is kept secret, there are a few factors which have been seen to improve the chances of your business getting ranked well. They are: 1. The quantity of the reviews you.
31 May, 2017Updates Versus Posts on LinkedIn
When should you use an update vs a post on LinkedIn? The answer to that question depends on the size of what you want to add, the purpose of what you want to add, your over all content marketing strategy as well as personal preference....
31 May, 2017Don’t use Facebook! – sort of….
Facebook isn’t a great tool to use to reach your audience in the way it was in the past. Organic Facebook that is… Trying to reach out to new customers using free organic Facebook posts aren’t a great way to reach out to your audience...
31 May, 2017Quick Tips for Facebook Advertising
Facebook advertising is a great way to grow your mailing list, increase traffic to your website and of course increase revenues. It’s not hard work but there are some simple tips to follow to get the best results. Here are some great tips to increas
31 May, 2017Simple Ways to Optimise Your Blog Posts
Writing a high quality blog post is a skill. You need to follow a style that keeps your reader interested from start to end. There needs to be headings, subheadings, and clear paragraphs. If you fail to grab your reader’s attention, they are not goin
31 May, 2017Some Tips on Getting Your Website Noticed By Your Ideal Audience
There are many factors in play to get your website noticed. And not only noticed but noticed by the right people who are actually interested in your product or service enough to actually call you, buy from you or make an enquiry. You used to...
31 May, 2017What Are The Rules When It Comes To Copyright and Using Images Online?
As part of the contract I get my new website and social media clients to sign, there is a line in there stating ‘We assume any images you supply us follow correct copyright laws and permission has been granted by the subjects for use.’ I...
20 May, 2017Facebook Boosting vs Ads. What’s the difference?
When it comes to Facebook advertising, a lot of people are still simply boosting a post and then sitting back and wondering why their ads aren’t really performing as they were hoping. There is so much more to Facebook advertising than just a po
19 May, 2017
